What I do

How I help brands

Design Design

A good brand must stand out and be clear in what it stands for. Good design will help brands achieve this. From logos to products, great design helps create great experiences.

Experience Experience

Good brands create great experiences. Brands evoke emotions. Creating great designs that create great experiences for your users will turn them into fans.

Story Story

Good brands are amazing storytellers. People love stories. By creating an unique and awesome experience through good design, people will want to fall in love with your brand and tell others.

Inspiration

Designs that inspire me

#Chiberia Infographic

#Chiberia Infographic

Posted by on Mar 23, 2014 in JJ Lee Design | No Comments

The 2013-14 Winter was one of the worst on record for Chicago. How bad? Check out the resume #chiberia was packing. Click on image to see full size *Note: Stats may differ depending on source.

Ridge Road Residence / StudioFour

Ridge Road Residence / StudioFour

Posted by on Mar 2, 2014 in Architecture | No Comments

Via ArchDaily Architects: StudioFour Location: The Ridge Road, Moonah Links Golf Course, Fingal, Australia Project Year: 2012 Photographs: Shannon McGrath It is difficult to gain more than a glimpse of the dwelling through the surrounding vegetation. Where the house is visible, it blends within the landscape, the black timber cladding and dark reflective glass selected to help dematerialise the building […]

New Look for Academy Awards

New Look for Academy Awards

Posted by on Feb 28, 2014 in Brand | No Comments

The 86th Academy Awards kicks off this weekend, and it’s not just the stars who will be looking good. Designed by Los Angeles, CA-based 180LA, The prestigious Academy Awards unveiled their new brand identity. It’s a simple and elegant solution that propels the organization and event to a modern and clean look.         […]

Before & After: Morton Salt Branding

Before & After: Morton Salt Branding

Posted by on Feb 26, 2014 in Brand | No Comments

It’s not often you see a successful refreshing of an iconic brand identity. Via: The Dieline   Addison and Pause for Thought refresh one of America’s most well loved brands: Morton Salt. Addison developed the masterbrand positioning and 100 anniversary branding. Pause for Thought designed the new logo and soon to launch packaging. The company is launching a […]

Cinemagraphs

Cinemagraphs

Posted by on Feb 23, 2014 in Animation | No Comments

Animated Gifs are making a comeback, but the ones that really stick out are cinemagraphs. It’s a subtle, animation that only effects one or a couple of subjects in the image. The rest remains static. Check out some examples:   These were really cool and well done. Which got me to create one for an […]

Why good storytelling helps you design great products

Why good storytelling helps you design great products

Posted by on Feb 23, 2014 in Articles, Brand | No Comments

by Braden Kowitz- Originally Posted on Gigaom.com It’s not uncommon for designers to confuse a beautiful looking product with one that works beautifully. A great technique for creating smarter, better products is to approach them using story-centered design. One of the biggest flubs that product teams make is confusing designs that look great with designs that […]

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